Reputation and trust is an important factor for a user as it provides a faith towards your business. 63% of users mostly like to make a reservation after seeing the reviews and ratings. A good review can boost your conversions by encouraging the users to make reservations.
In general coupon code or promotional code allows you to advertise a property in your vacation rental website. It’s a 2-in-1 trick, site-admin can earn new customers as well as reward the existing users (or showing loyalty against repeated customers).
It’s a value-adding feature which allows the guest to add their wished property or experience for the future use. A guest can define his own wish list based on different categories.